This book is on Joel's reading list and was occupying space on Pat's bookshelf so I decided to steal...errrr...borrow it for the week. Working for a company that is heavily driven by marketing, it's important for me to learn as much as possible on the topic. This is the second book I have recently read on marketing. The first was “The Purple Cow” written by Seth Godin. I found both books very good and hard to put down. This book is a little more outdated in terms of the examples that it provides, but is nonetheless a great book. As I was reading the first few chapters, I had the urge to argue in my head the validity of the laws. But after reading the entire book I understand now understand each law and I would argue that each one is indeed immutable.
