French fries or baked potato?
Khakis or Jeans?
Do I really need to do sit-ups today?
These are all questions I struggle with on a daily basis but none of them are “The Ultimate Question.” The Ultimate Question is a powerful, yet simplistic approach to achieving profitable growth. The book does a great job explaining why customer satisfaction and loyalty is so important and how it will ultimately lead to true growth. Definitely a book the entire organization should read.
