How Little Things Can Make a Big Difference
“A fascinating book that makes you see the world in a different way.” - Fortune
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
Here are my notes on the first three chapters:
Chapter 1 – The Three Rules of Epidemics
Law of the Few
“When it comes to epidemics...a tiny percentage of people do the majority of the work.”
The Stickiness Factor
“Unless you remember what I tell you, why would you ever change your behavior or buy my product or got to see my movie?”
The Power of Context
“Human beings are a lot more sensitive to their environment than they may seem.”
Chapter 2 – The Law of the Few
In order to start an epidemic you need three types of people:
Connectors
Connectors are people with a special gift for bringing the world together. We rely on them heavily to bridge social circles. Connectors know lots of people. “They are the kinds of people who know everyone.”
Mavens
Mavens figure out how to get the best deal, and they want to tell you about it too. Mavens want to solve other peoples problems, generally by solving their own.
Salesmen
“The essence of Salesmen is that, on some level, they cannot be resisted.”
Chapter 3 – The Stickiness Factor
This chapter was a huge case study on the differences between Blues Clues and Sesame Street. It was fascinating and well worth the read. It shows the importance of stickiness and how small changes can make all of the difference in the world. As an avid watcher of both Blues Clues and Sesame Street I loved the examples.
The rest of the focuses on “The Power of Context” and some case studies.
I would definitely recommend this book to anyone who is in sales, marketing, or is an entrepreneur.
